San Francisco: Dell Inc unveiled its “luxury” Adamo laptop on Tuesday, calling it the world’s thinnest notebook as it seeks to compete in the high-end ultraportable market defined by Apple Inc’s MacBook Air.
The sleek, aluminium-encased notebook is 1.7 centimeters thick. Starting at $1,999, (Dh7,336) the Adamo is positioned as Dell’s new high-end brand. Another configuration will sell for $2,699.
The device comes packed in a clear case along with an optional branded sleeve or tote bag from designer luggage and handbag label Tumi.
The Adamo is meant “to make a design statement, to surprise people that this is a Dell,” said marketing executive John New. “This is for the customer who has that discerning taste, and is willing to pay a little more for that.”
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